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The Case for the Brand Ideal
Behind many a successful product, there’s a sharply focused intention to improve lives.
How Ikea Reassembled Its Growth Strategy
During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.
Managing in a Multipolar World
Emerging markets are shifting the balance of economic power, and for multinationals, a “business as usual” approach will no longer suffice.
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